Public relations Assignment, UTAR, Malaysia You need to find a news story in the media that discusses (explicitly or implicitly) the effects of public relations
| University | Universiti Tunku Abdul Rahman (UTAR) |
| Subject | Public Relations |
- INSTRUCTIONS
You need to find a news story in the media that discusses (explicitly or implicitly) the effects of public relations in some area of business, non-profit, or government. The article may have appeared in a newspaper, magazine, trade publication, broadcast media outlet (with content posted online), or another regularly updated format, in print or electronic format. It must be dated within the past 12 months. Longer pieces (one or more full pages, or complete broadcast news stories) will lend themselves better to this assignment. You are responsible for choosing an item that will allow you to complete the assignment as described below. Your analysis of the article or broadcast should include the following sections:
- PART 1: SUMMARY
Summarize the subject of the news article or broadcast, briefly describing the situation it recounts. The summary should take no more than 1-2 paragraphs.
- PART 2: PROFESSIONALISM
Explain whether the piece’s depiction of public relations corresponds to that of a profession. Does the article or broadcast portray public relations as meeting the criteria for a profession as defined in the class and the readings, or not? In what ways? Give specific examples. - PART 3: CATEGORIES OF PR
Use the categories which you can find in your textbook to identify what types of public relations tasks are described in the article or broadcast. Make sure to support your argument with examples from the news item itself. - PART 4: ROLES AND CONCEPTS OF PUBLIC RELATIONS
Use the definitions in the first chapter of the book and class notes to identify the public relations roles and concepts implied or explicitly mentioned in the article or broadcast. If no specific mentions are made, consider what types of public relations functions would or should typically be involved in a situation such as the one described. Roles and concepts to think about include, for example:
- Counselling
- Research
- Media Relations
- Publicity
- Employee / Member Relations
- Community Relations
- Public Affairs
- Government Affairs
- Issue Management
- Financial Relations
- Industry Relations
- Development/ Fund-raising
- Multicultural relations/workplace diversity
- Special Events
- Marketing communication
Get Help By Expert
Assignment Helper Malaysia offers UTAR Malaysia students the best assignment help for their Public Relations projects. Our team of experts includes highly skilled writers and professionals with experience in the field of Public Relations. We provide comprehensive and detailed writing services that cover all aspects of Public Relations assignments. Our services include conducting research, drafting ideas, preparing outlines, proofreading, editing and formatting. We also provide thesis writing help in Malaysia for students who are preparing their thesis in this field.
Recent Solved Questions
- General information about the organization (Short company profile. May include Vision, Mission: Strategic Human Resources Management Assignment, SU, Malaysia
- Human Computer Interaction Assignment, UU, Malaysia In order to use external knowledge sources for innovation activities in organizations, recently crowdsourcing platforms
- Business Strategy and Leadership Essay, HWU, Malaysia Identify one business organization- IJM Corporation Berhad. Use SWOT analysis to identify which leadership
- Pharmacology Assignment, UKM, Malaysia Today a 25-year-old male presented to the pharmacy and expressed concern to the pharmacist about the frequency
- Identify and discuss the reasons for Asda to conduct workforce planning: Human Resource Management Essay, UTM, Malaysia
- BFIN2213: Principles of Finance Assignment, UTAR, Malaysia Select a public listed company and prepare an assignment paper on financial issues and strategies adopted by the financial management
- CDAD 2103: Methodology of information system development Assignment, OUM, Malaysia To help cope with the social distancing measures put in place in flattening the curve of COVID-19
- Financial Management Assignment, UniKL, Malaysia Mr.Shahrul Affendy had been appointed to lead the finance team of Extreme Broadband Corporation
- CSC584: Enterprise Programming Assignment, UiTM, Malaysia MyBaju Sdn. Bhd. is a Baju Melayu specialist company in Melaka. The company’s custom and tailor-made Baju
- STA404: Statistics for Business and Social Sciences Assignment, UiTM, Malaysia A physiotherapist in a private hospital located in Selangor would like to do a study on patients diagnosed of having Scoliosis
