Public relations Assignment, UTAR, Malaysia You need to find a news story in the media that discusses (explicitly or implicitly) the effects of public relations
| University | Universiti Tunku Abdul Rahman (UTAR) |
| Subject | Public Relations |
- INSTRUCTIONS
You need to find a news story in the media that discusses (explicitly or implicitly) the effects of public relations in some area of business, non-profit, or government. The article may have appeared in a newspaper, magazine, trade publication, broadcast media outlet (with content posted online), or another regularly updated format, in print or electronic format. It must be dated within the past 12 months. Longer pieces (one or more full pages, or complete broadcast news stories) will lend themselves better to this assignment. You are responsible for choosing an item that will allow you to complete the assignment as described below. Your analysis of the article or broadcast should include the following sections:
- PART 1: SUMMARY
Summarize the subject of the news article or broadcast, briefly describing the situation it recounts. The summary should take no more than 1-2 paragraphs.
- PART 2: PROFESSIONALISM
Explain whether the piece’s depiction of public relations corresponds to that of a profession. Does the article or broadcast portray public relations as meeting the criteria for a profession as defined in the class and the readings, or not? In what ways? Give specific examples. - PART 3: CATEGORIES OF PR
Use the categories which you can find in your textbook to identify what types of public relations tasks are described in the article or broadcast. Make sure to support your argument with examples from the news item itself. - PART 4: ROLES AND CONCEPTS OF PUBLIC RELATIONS
Use the definitions in the first chapter of the book and class notes to identify the public relations roles and concepts implied or explicitly mentioned in the article or broadcast. If no specific mentions are made, consider what types of public relations functions would or should typically be involved in a situation such as the one described. Roles and concepts to think about include, for example:
- Counselling
- Research
- Media Relations
- Publicity
- Employee / Member Relations
- Community Relations
- Public Affairs
- Government Affairs
- Issue Management
- Financial Relations
- Industry Relations
- Development/ Fund-raising
- Multicultural relations/workplace diversity
- Special Events
- Marketing communication
Get Help By Expert
Assignment Helper Malaysia offers UTAR Malaysia students the best assignment help for their Public Relations projects. Our team of experts includes highly skilled writers and professionals with experience in the field of Public Relations. We provide comprehensive and detailed writing services that cover all aspects of Public Relations assignments. Our services include conducting research, drafting ideas, preparing outlines, proofreading, editing and formatting. We also provide thesis writing help in Malaysia for students who are preparing their thesis in this field.
Recent Solved Questions
- STA404: Statistics for Business and Social Sciences Assignment, UiTM, Malaysia A dairy products factory wants to know the milk flavor preferred by the buyers
- CHE 433: Thermodynamics Assignment, UiTM, Malaysia Velocity is an intensive property of a system and One kilogram of water at a temperature of 225°C and 500 kPa has a volume of 0.078405 m3
- DHT 541: Tourism and Hospitality Economics Assignment, CUM, Malaysia Tourism is the generic term to cover both demand and supply that has been adopted in various forms and used
- Analyze Shell’s practices and reports on diversity, equality, and inclusion: Managing Decision Assignment, TU, Malaysia
- ABCR2103: Discuss the following questions in the forum and submit proof of your participation in the online discussions: Principles Of Corporate Communication Assignment, OUM, Malaysia
- Leadership in Criminal Justice and Policing Assignment Brief | University of Sunderland
- MGT501 International Business Assessment Brief 2026 | Lincoln University College
- Information Technology Assignment, APU, Malaysia Octra Solutions is a privately owned, well-known software company located in Southern Malaysia
- Safety, Health and Welfare Assignment, AMU, Malaysia What are the lessons we have learned in the past from handling Covid 19 Pandemic to prepare for any anticipated new outbreak
- Master of Project Management Assignment, OUM, Malaysia Does the scope of the project appear to have been clearly defined upfront and Is there any evidence of an effective risk assessment process
