Unit 2 Assignment – International Marketing Management
| University | Asia Pacific University (APU) |
| Subject | Unit 2 International Marketing Management |
Questions: Total Marks: 20
I. Choose a company you work for or any company of your liking or a specific product.
a. Briefly explain about the company or the product that you chose. (Mention the background, vision, mission, and why you chose.) (5 Marks, min. 200 words)
b. Do a business environment analysis using Porter’s 5 Forces analysis for the company or the product you chose and interpret the results in your own words. (5 Marks, min. 200 words)
II. Assume the company you work/or any other company wants to expand a product to a new country or wants to launch a new product
a. Briefly explain the company/product and why you think this company’s move will be a success (5 Marks, minimum 200 words)
b. Perform a 4 P’s (marketing mix) analysis on the new product to be launched and write a recommendation to the company based on the analysis results about the go-to-market strategy for the same. (5 Marks , min. 200 words)
Are You Searching Answer of this Question? Request Malaysian Writers to Write a plagiarism Free Copy for You.
Recent Solved Questions
- Factors Influencing Perceived Stress and Its Impact Towards Food Consumption Behaviour During The Pandemic Assignment, MSU, Malaysia Coronaviruses are a group of viruses adapted from the family of Coronavidae that has caused a change in the lives
- Research Methodology Assignment, UM, Malaysia The concept of a smart hotel is the latest trend in the industry of tourism and hospitality. The smart hotel is that kind of hotel
- Describe how theories of speech and language development explain the emergence of communication: language development, Essay, Malaysia
- NBNS3224: Obstetric and Gynaecology Assignment, OUM, Malaysia Madam M, aged 28 years, is a primigravida of 12 weeks gestation. She was admitted to the ward because of threatened
- Zaman Silam Bhd have 500 employees with an average salary of $3,000 per month: Financial Management, Case Study, UTM, Malaysia
- Design Thinking Assignment, TU, Malaysia I once attended a meeting with an entrepreneur and managers who were responding to a competitor’s new application launch
- Statistics Assignment, SU, Malaysia Bincangkan konsep pembolehubah bebas, pembolehubah bersandar, pembolehubah peramal dan pembolehubah
- CHE4161: Engineer in Society Essay, MUM, Malaysia You are appointed as the project manager for a construction project You were informed that your team engineer
- Analyse the challenges for the business to go international using digital marketing and give suggestions to overcome the challenges: Digital Marketing, Assignment, Malaysia
- BNNS6263: Haemopoietic & Oncology Nursing Assignment, LUC, Malaysia Haemophilia is a known genetic disorder in Malaysia, with about more than 1000 cases reported in 2018
