Unit 2 Assignment – International Marketing Management
| University | Asia Pacific University (APU) |
| Subject | Unit 2 International Marketing Management |
Questions: Total Marks: 20
I. Choose a company you work for or any company of your liking or a specific product.
a. Briefly explain about the company or the product that you chose. (Mention the background, vision, mission, and why you chose.) (5 Marks, min. 200 words)
b. Do a business environment analysis using Porter’s 5 Forces analysis for the company or the product you chose and interpret the results in your own words. (5 Marks, min. 200 words)
II. Assume the company you work/or any other company wants to expand a product to a new country or wants to launch a new product
a. Briefly explain the company/product and why you think this company’s move will be a success (5 Marks, minimum 200 words)
b. Perform a 4 P’s (marketing mix) analysis on the new product to be launched and write a recommendation to the company based on the analysis results about the go-to-market strategy for the same. (5 Marks , min. 200 words)
Are You Searching Answer of this Question? Request Malaysian Writers to Write a plagiarism Free Copy for You.
Recent Solved Questions
- ASSESSMENT 3 : CSI, Market Demand & Strategy Analysis Taylor’s University
- HBET1103: Introduction to General Linguistics Assignment, OUM, Malaysia Writers create rules that supposedly apply to all human communication, but these rules are often proven to be not universal
- Mpu3223_v2: Understand the importance of creativity and innovation in entrepreneurship: Entrepreneurship II May 2024 Semester, Assignment, OUM, Malaysia
- Association between food insecurity and cognitive function among older adults Research Paper, UOS, Malaysia What is the association between cognitive functioning and food insecurity in the Malaysian older population aged 60 years and above
- PGBM156: Strategic Management in an International Context Assignment, UOS, Malaysia: Required to briefly explain what this assessment is all about and what you will be addressing in this assessment
- Marketing and Management Essay, APU, Malaysia Describe how these marketing environmental factors, such as demographic, economic, socio-cultural, and technological forces
- LGSE3063: For this assignment, each group will have to write a stand-alone review on a specific topic: Academic Writing Assignment, UOC, Malaysia
- CTU231: Motorcar Pro was a business that focusing on selling various of automative car parts and related accessories: Assignment, UiTm, Malaysia
- Please explain the impact of interest rates on residents’ savings and investments: Macroeconomics Assignment, WMC, Malaysia
- MPU3223/03: Decision Making Skills Assignment, WOU, Malaysia What are the challenges that you face when making decisions at the workplace
