Principle of Marketing Report, UNM, Malaysia Today’s marketers are also using sophisticated analytical techniques to track consumers’ digital movements and to build
University | University of Nottingham Malaysia (UNMC) |
Subject | Principle of Marketing |
Today’s marketers are also using sophisticated analytical techniques to track consumers’ digital movements and to build amazingly detailed customer profiles containing highly personal information. Such profiles can then be used to hyper-target individual consumers with personalized brand messages and offers. However, with such targeting, marketers often walk a fine line between serving customers better and stalking them:
How well does your smartphone know you? What stories could your laptop tell? In truth, your digital devices probably know more about you than you know about yourself. Smartphones and other digital equipment have become fundamental extensions of our lives. Whatever you do—at work, at play, socializing, shopping—your phone, tablet, laptop, or desktop is almost always a part of the action.
Get Solution of this Assessment. Hire Experts to solve this assignment for you Before Deadline.
These devices go where you go, entertain you, connect you with friends, take you browsing and shopping, feed you news and information, and listen in on even your most intimate voice, text, and email conversations. And more and more, these devices are sharing all that personal information with marketers. Companies have now developed sophisticated new ways that border on wizardry to extract intimate insights about consumers. For brands and marketers, such information is pure gold.
Marketers argue that using all of this up-close-and-personal information better serves both customers and the company. Customers receive tailored, relevant information and offer from brands that really understand and interest them. However, many consumers and privacy advocates are concerned that such intimate information in the hands of unscrupulous marketers could result in more harm than benefit to consumers.
They often view big data and hyper-targeting less as “getting to know consumers better to serve them better” and more as “stalking” consumers and “profiling” them. Although most consumers are willing to share some personal information if it means getting better service or deals, many consumers worry that marketers might go too far.
Stuck in Completing this Assignment and feeling stressed ? Take our Private Writing Services.
Get Help By Expert
Looking for Assignment Assistance in Malaysia? Assignment Helper My is your reliable partner for academic success. Get expert guidance and support for your Principle of Marketing report at the University of Nottingham Malaysia (UNMC). Our experienced writers will ensure your report is comprehensive, well-researched, and meets the highest academic standards. Besides this, you also hire our experts for best Online Exam Help.
Recent Solved Questions
- Anda dilantik sebagai wakil bagi negeri masing-masing dalam Persidangan Negara untuk mengetengahkan: Hubungan Etnik Assignment, TU, Malaysia
- Educational Leadership and Management Assignment, UON, Malaysia Relationships Between Supervision and Teachers’ Performance and Attitude in Secondary Schools in Malaysia
- COMMERCIAL LAW Assignment, UM, Malaysia Danial Has been working in Kota Bharu for 5 years and has purchased a house there
- FIT3179: Data Visualisation Assignment, MUM, Malaysia The aim of the assignment is to apply the data visualisation techniques examined during the entire semester
- BFIN2213: Principles of Finance Assignment, UTAR, Malaysia Select a public listed company and prepare an assignment paper on financial issues and strategies adopted by the financial management
- MDS502: Data Management Assignment, CU, Malaysia ability to create a database system and design a model for comprehensive data management
- Islamic Finance Products and Service Assignment, UCSI, Malaysia Explain the term shariah compliant stock. How many countries have these I-stocks? Name these countries
- SFUF0393: Fundamental in Psychology Essay, UIU, Malaysia Discuss the basic psychology of human behavior. Apply the appropriate reasoning processes in arriving at conclusions
- Discuss the following topic(s) in the forum and submit proof of your participation: MPU Essay, MSU, Malaysia
- Advanced Data Analysis Assignment, TARC, Malaysia: Imagine you are Stephen Spielberg. You are in the planning stages of a movie in 2054