Principle of Marketing Assignment, SU, Malaysia Think and create a NEW PRODUCT or SERVICE that does currently not exist yet in the market. This product might be something
| University | Sunway University (SU) |
| Subject | Principle of Marketing |
Think and create a NEW PRODUCT or SERVICE that does currently not exist yet in the market. This product might be something that you have always wanted to make, or you think that people might need it, or people don’t know they need it yet, because it hasn’t been invented.
- Topic 1: Business background
a. Demographic profile of the business and owner
b. Product or service offered - Topic 2: Competitors
a. Identify two or three competitors ( within 5 km for service)
b. Describe the strengths of each competitor - Topic 3: The Consumer
a. Describe the target market profile - Topic 4: The Marketing Plan for the Year 2023
a. Identify the value proposition and competitive advantage (Niche) of the
chosen service or product.
b. State the marketing objective to be achieved by the marketing plan
for the year 2023.
c. Based on the example below, develop a simple annual marketing plan for
the chosen service or product.
d. The plan should describe the marketing mix elements
o Product Strategy – you may use the three levels of the product as a basis to
explain the product features, attributes, and/or packaging and others.
o Pricing strategy –
o Place Strategy – distribution channel and physical distribution activities.
o Promotion Strategy – Marketing communication tools and mediums.
Get Help By Expert
Assignmenthelper.my is the one-stop homework helper service for students of all ages. Whether you are a high school student just starting out with homework or a college student looking for help on an advanced project, we can provide you with the assistance you need. With assignment help services, you can get help with any subject or concept.
Recent Solved Questions
- Understanding Business Essay, UWS, Malaysia Nothing highlights the dynamic nature of business more than the rise of social media. As tablets, iPhones, e-readers
- SBFS1103: Thinking Skills and Problem Solving Assignment, OUM, Malaysia A team of five persons is responsible for negotiating the prices of cables that suppliers provide to your company
- MBOC7063 Research Methodology Continuous Assessment 1 Literature Matrix
- Human Resource Management Assignment, SU, Malaysia KPMG’s global 2020 HR Pulse Survey received responses from nearly 1,300 HR executives worldwide across diversified
- DPM10013: Principles of Marketing Assignment, PM, Malaysia ABC Mart is a 24-hour convenience store. It serves nearby residential communities and commercial and business
- Managing Accounting Assignment, UiTM, Malaysia Carefeel, a manufacturing company uses a job-costing system. The company plant has a machining department
- Human Organs Application Edu Science Assignment, SU, Malaysia In the era of information explosion, knowledge acquisition is no longer limited to inside school or classroom
- BTX5220: International Issues in Employment Law Coursework, MUM, Malaysia If individuals were employed solely on their ability to do the job, there would be no need for any anti-discrimination statutes
- Film, Television and Screen Studies Assignment, UON, Malaysia Identify the main aspects of mise-en-scene that are being used. Which are most important and why
- TBE103/03: Environmental Science and Design Report, WOU, Malaysia The elements of the environmental design have played major roles in providing comfort to the occupants of a building
