Strategic Decision-Making in Global Expansion

University Asia Pacific University (APU)
Subject Strategic management

Background:

Unipentaz Corporation, a mid-sized technology firm based in Malaysia, has been successfully operating in the domestic market for the past 10 years. The company specializes in developing software solutions for small and medium-sized enterprises (SMEs). Due to increasing competition and a saturated market, the management team is considering expanding into international markets. They have identified three potential countries: Brazil, Germany, and
India, each with distinct market characteristics, regulatory environments, and cultural considerations.

Questions:

1. Market Analysis:
Analyze the market potential for Unipentaz Corporation in each of the three
identified countries. Consider factors such as market size, growth potential,
competitive landscape and cultural nuances. Which country presents the most
favorable conditions for entry, and why?

2. SWOT Analysis:
Conduct a SWOT analysis for Unipentaz Corporation in the context of international expansion. Identify at least two strengths, weaknesses, opportunities, and threats related to this strategic decision. (You may use reasonable assumptions.)

3. Strategic Recommendations:
Based on your analyses, recommend a strategic approach for Unipentaz
Corporation’s international expansion. Should they pursue a joint venture, a wholly owned subsidiary, or another mode of entry? Justify your recommendation with evidence from your market and SWOT analysis.

4. Risk Assessment:
Discuss the potential risks associated with entering the selected market. What
Strategies can Unipentaz Corporation implement to mitigate these risks?
5. Long-term Considerations:
Reflect on how this international expansion could impact Unipentaz Corporation’s long-term strategic goals. What metrics should the company use to measure the success of its expansion?

End of Questions

Are You Searching Answer of this Question? Request Malaysian Writers to Write a plagiarism Free Copy for You.

Answer
Online Exam & Assignment Writing Services

70841+ Orders Delivered

4.9/5
5 Star Rating

Confidential & Secure Assignment Help For

Group Assignment Help

Online Exam -Test & Quiz

Cheapest Price Quote

Diploma & Certificate Levels

Semester & FYP Papers

Summative & Individual

GBA & Reflective

Last Minute Assistance

Sample Assignment Download

ECO211 Macroeconomics Assignment Sample UiTM Malaysia
The course will cover topics in macroeconomics, which is the study of how governments influence and regulate an economy. It includes factors like income distribution and employment rates among other…
Economics
BMS651 Bioinformatics UITM Assignment Answer Malaysia
The BMS651 Bioinformatics course at UITM Malaysia provides students with both theoretical knowledge and practical skills in bioinformatics. The course covers three major concepts: resources, databases, and tools. In the…
Science

UP TO 15 % DISCOUNT

Instant Paper Writing Services by Native Malaysia Writers

Plagiarism Free Solutions
100% Original Work
24*7 Online Assistance
Native PhD Experts
Hire a Writer Now