Business Analytics and Data Intelligence

University Asia Pacific University (APU)
Subject BADB1014: Quantitative MethodsBMG323 BUSINESS ANALYTICS

QUESTION 1 (20 Marks):

You are given the following dataset for monthly advertising spend and sales (in units):

Table 1: Data of Company J

Month Advertising Spend (RM) Sales (Units)
jan 10 50
feb 20 70
mar 35 80

a) Develop a simple linear regression model to predict sales based on advertising spend. (2 marks)

b) Calculate the coefficients of the regression equation. (15 marks)

c) Predict the sales if the advertising spend is RM80 (3 marks)

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