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Background: Unipentaz Corporation, a mid-sized technology firm based in Malaysia, has been successfully operating in the domestic market for the past 10 years. The company specializes in developing software solutions for small and medium-sized enterprises (SMEs). Due to increasing competition and a saturated market, the management team is considering expanding…

Questions: Total Marks: 30 Case- Beauty&Me is a company offering cosmetics products and is one of the most popular brands in your country. The company’s primary offerings are hair and skin care products and cater to low and middle income segments. The company has been in the market for 80…

Questions: Total Marks: 20 I. Choose a company you work for or any company of your liking or a specific product. a. Briefly explain about the company or the product that you chose. (Mention the background, vision, mission, and why you chose.) (5 Marks, min. 200 words) b. Do a…

Unit 1 Assignment: International Marketing Management V01.04.2024, Questions: Total Marks: 20 A. Briefly explain marketing campaigns/advertisements (TV commercials or print ads) that influenced you as a child. (5 Marks, Min. 200 Words) B. Explain reasons (minimum 2) why this campaign/advertisement influenced you. (10 Marks, Min. 500 Words) C. Do you…

Task: “There is a growing importance of social enterprise, and many business firms are moving towards social entrepreneurship. This is a great step forward both for the corporations as well as humanity”. Using Grameen Bank as an example, critically discuss the statement above. You can use the following guidelines to…

Structure and Presentation (Summative Assessment) Assignment Overview The assignment should address the following questions: QUESTION 1 (30%) Select an international organisation (Company A) and identify its closest competitor (Company B). Present the two organisations and the criteria used for the identification of the competitor. Use ratio analysis to evaluate the…

Fuji Photo Film Co., LTD. was established in 1934 as a subsidiary of Daicel with the aim of producing photographic films. After the Second World War, they diversified, penetrating the medical (x-ray diagnosis), printing, electronic imaging, and magnetic materials fields. In the 1980s, Fuji Photo expanded its production and other…

Question- Total Marks -20 Do you feel that a proper supply chain management can reduce food wastage to a great extent and thereby reduce world hunger? What as per you should be the changes needed in the supply chain strategy of your country, to achieve maximum reduction in food wastage…

The monetary policy decisions made by central banks often have profound implications for financial markets, particularly stock markets. In Malaysia, Bank Negara Malaysia (BNM) is the primary authority responsible for formulating monetary policy aimed at controlling inflation and promoting economic growth. In 2022, BNM increased the Overnight Policy Rate (OPR)…