MKT420: Principles and Practice of Marketing Assignment, UiTM, Malaysia Marketing planning is a systematic process involving the assessment of marketing opportunities and resources
| University | Universiti Teknologi MARA (UiTM) |
| Subject | MKT420: Principles and Practice of Marketing |
Marketing planning is a systematic process involving the assessment of marketing opportunities and resources, the determination of marketing objectives, and the development of a plan for implementation and control.
With reference to the above statement:-
- How does a Real Estate based business evaluate Opportunities?
- What would their marketing objectives look like?
- What would the implementation plan look like?
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