MBM3783: Social Marketing Case Study, UoTS, Malaysia A local woman claims to have been cheated of over RM1.4 mil after meeting someone online who claimed to be a South African engineer
| University | UNIVERSITY OF TECHNOLOGY SARAWAK (UoTS) |
| Subject | MBM3783: Social Marketing |
A local woman claims to have been cheated of over RM1.4mil after meeting someone online who claimed to be a South African engineer working in New Zealand. Petaling Jaya district police chief ACP Mohamad Fakhrudin Abdul Hamid said the 54-year-old victim met the suspect on Facebook in April and continued their “friendship” through the WhatsApp app.
He said the two had never met and since April, the suspect had asked the self-employed victim for money to buy raw materials for an unknown project.
“As she trusted him, the victim made 37 transactions to four different accounts totaling RM1,445,900. “Not long after, the victim received a call from a delivery company claiming there was a ‘delivery’ believed to be from the suspect for her,” he said in a statement on Tuesday.
He said following that, the police arrested three African suspects at a restaurant here last Friday. An investigation revealed that all suspects are United Nations High Commissioner for Refugees (UNHCR) card holders and had been in Malaysia since 2019.
He said the suspects, aged 35 to 48, were remanded for four days
Questions:
- Supposed you are planning a campaign regarding the issue based in UTS, come out with a catchy title and describe the background, the purpose along with the focus of your campaign.
- Conduct a SWOT analysis.
- Select and describe why are they your target audience.
- Set the marketing objective and goals.
- Identify the Barriers, Benefits Motivators, the Competition, and Influential Others.
- Develop a positioning statement for your campaign
Get Solution of this Assessment. Hire Experts to solve this assignment for you Before Deadline.
Get Help By Expert
Assignmenthelper.my is the go-to destination for students who are struggling to write their essays. We offer professional and reliable "write my essay" services staffed by expert assignment writers with years of experience in academic writing. Our team of writers is well-versed in a variety of topics and can produce quality essays on any topic you may need.
Recent Solved Questions
- Strategic Operation Management Case Study, ASB, Malaysia The company that would become BP was founded in 1909 as the Anglo-Persian Oil Company shortly after Englishman William
- BMFM31115: Financial management Assignment, AIMST University, Malaysia: Interpret standard financial metrics and valuations in order to effectively communicate sound and ethical financial decisions
- BUS70804 Design Thinking Case Study – Enhancing Product Innovation
- Environment and Sustainability Assignment, MUM, Malaysia Discuss the factors that contribute to the escalation of plastic pollution in a Southeast Asian country
- SCB23302: Fundamentals of Materials Science Assignment, UniKL, Malaysia Using online resources as your reference material, prepare a comprehensive assignment discussing various aspects
- MGT6206: Individual Project May 2024: Optimizing Supply Chain Visibility in a Multinational Corporation (MNC): Operations Management, Assignment, INTI, Malaysia
- Work Culture and Employee Performance Dissertation, MMU, Malaysia The problem being addressed in this study is the relationship between post-pandemic hybrid work culture and performance
- Global Sourcing Assignment, OUM, Malaysia At its 335th Session, the Governing Body of the ILO decided to convene a technical meeting on the future of work
- CIS2017-N: Relational & NoSQL Database Assignment, TU, Malaysia Overview of the Selected Case Study and Associated Business Requirements
- FAR210: The information related to the property, plant and equipment of the company is as follows: Financial Accounting 3 Assignment, UiTM, Malaysia
