Ethics and Legal Implications Assignment, UMS, Malaysia Legal assignment The U.S. firm Apple operates a digital ecosystem with its own hardware and software
University | Universiti Malaysia Sabah (UMS) |
Subject | Ethics and Legal Implications |
Legal assignment The U.S. firm Apple operates a digital ecosystem with its own hardware and software. Part of this ecosystem is an app store for which Apple holds a dominant position. Apple changed its policy of defaults in 2021: Users downloading applications from suppliers other than Apple would be asked explicitly whether they consented that the providers of these apps processed their data.
This also applies to apps that use tracking to display targeted advertising. Meta, another digital ecosystem operator, offers popular apps for services such as Instagram or WhatsApp. At the same time, Meta holds a dominant position in online advertising. Meta collects and uses data about user preferences to offer to advertise aligned with user preferences.
Meta, like Apple, moreover has ambitious goals for developing new services involving Virtual Reality (VR). Both firms use their services also to facilitate the development of VR, which relies heavily on the analysis of user preferences. Meta currently appears to be at the forefront of VR technology. In Meta’s view, Apple is using its new policy to oust app developers cooperating with Meta from Apple’s ecosystem.
This risk exists also objectively. Meta, hence, files a complaint with the European Commission, i.e., the main EU competition agency. Meta claims that Apple is abusing its dominant position under Art. 102 of the Treaty on the Functioning of the European Union (TFEU). In its defense, Apple raises the following arguments:
- The General Data Protection Regulation requires suppliers of online services to get the consent of end users before processing their data. Regarding its App Store services, Apple has to comply with this requirement.
- Meta knows that although end users value privacy, they regularly provide their consent without thinking in order to quickly get access to online services. By exploiting this behavior, Meta is abusing its dominant position in online advertising.
(1) Is Apple, on balance, acting in the interest of consumers?
(2) How would you structure your legal reasoning on whether (a) Apple or (b) Meta is abusing its dominant position in terms of Art? 102 TFEU?
(3) Google is another operator of a digital ecosystem, including a market-dominant search engine.
Google supplies online advertising services which rely, among others, on the analysis of search queries. In Europe, Google uses pop-up windows to inform end users of their GDPR rights. Google has stated publicly that it supports Apple’s policy change. Is Google acting anti-competitively?
Are You Searching Answer of this Question? Request Malaysian Writers to Write a plagiarism Free Copy for You.
Get Help By Expert
When it comes to thesis help, Assignmenthelper.my is here to save the day. For thesis students looking for efficient and reliable thesis writing assistance, we can provide quality writing from expert assignment writers at an affordable price. The work received from us is guaranteed to meet academic standards and will be delivered within agreed deadlines.
Recent Solved Questions
- Strategic Operation Management Case Study, ASB, Malaysia The company that would become BP was founded in 1909 as the Anglo-Persian Oil Company shortly after Englishman William
- Financial Accounting and Reporting Assignment, SU, Malaysia Perkasa Bhd., a public company listed in the MAIN market of Bursa Malaysia, issued and paid-up capital at the beginning
- The Pandora Company, a U.S.-based manufacturer of furniture and appliances that offshores: Operations Management & Analytics Assignment, UON, Malaysia
- Discuss one of the emotion theories in psychology which exist and how nurses experience: Psychology and sociology for nurses Assignment, OUM, Malaysia
- Hubungan Etnik Assignment, UTN, Malaysia An alisisperanan nstitusi agama seperti masjid, tokong, gudhwaraataugerejauntukmengatasikonflik agama di Malaysia
- AC1025: Principles of Accounting Assignment, UOL, Malaysia Zarina is a founder of Sugar Bakery Sdn Bhd, a business that produces and sells various flour-based baked
- MSM606: Strategic Management Essay, AeU, Malaysia Acquire relevant knowledge on factors related to and that had impacts on how business organizations function
- CDCT2203: Information Technology and Environment Assignment, OUM, Malaysia Describe the environmental factors that influence a business organization in Malaysia
- 310CT: Intelligent Agents Assignment, CU, Malaysia You are required to use JAM agent and design and develop a program so that the robots can collect all the rewards
- MGF1010: Introduction to Management Assignment, MU, Malaysia Choose an organisation which you would like to render support in promoting workplace well-being