HRM3183: Consider the following description of a firm-wide strategy pursued by Procter & Gamble: Procter & Gamble (P&G): Performance Management Case Study, UPTM, Malaysia
University | Universiti Poly-Tech Malaysia (UPTM) |
Subject | HRM3183 PERFORMANCE MANAGEMENT |
CASE STUDY: Linking Performance Management to Strategy at Procter & Gamble
Consider the following description of a firm-wide strategy pursued by Procter & Gamble: Procter & Gamble (P&G), the world’s largest consumer products company, follows a fairly unique strategy: P&G appeals to the heart and cares about human needs. In other words, P&G attempts to touch and improve the lives of its consumers all over the world.
Are You Searching Answer of this Question? Request Malaysian Writers to Write a plagiarism Free Copy for You.
For example, take the razor-and-blade innovation pioneered by Gillette’s Himalaya team, which focuses on India but is a global group based partly in Boston, USA. The team received information about how men in India shave: about half of them use barbershops, and barbers usually break double-sided blades in two and use them repeatedly, which creates unsanitary conditions.
With the strategic objective of improving the lives of its customers, the team created a razorand-blade innovation that simplified the essential features of shaving done in barbershops. The products were a success in terms of improving both the human condition and profitability. As a second example, consider a situation in P&G Brazil, where P&G feared a shutdown due to decreased business volume. Low-income consumers were the fastestgrowing segment of the population, but P&G’s global premium products were too expensive for this market segment.
Local P&G teams decided to live with families, scrutinized every P&G process in an attempt to reduce costs, and ended up creating an innovative product line they dubbed “basico” (for “essential” in Portuguese). The team members felt that they were doing good for the world, not just making money for the corporation. Demand immediately outpaced supply when the first “basico” products were launched, which included women’s hygiene, diapers, and greener laundry detergent.
The company quickly captured market share through small neighborhood shops, and premium products were no longer offered. The business in Brazil became a profitable global growth model, and not just for emerging countries. As a consequence, “Tide Basic” was recently introduced in the United States.
In sum, P&G’s strategy inspires employees to add their hearts to their heads and aims at finding creative solutions when purpose-inspired opportunities and commercial considerations seem to collide.
Get Solution of this Assessment. Hire Experts to solve this assignment for you Before Deadline.
Get Help By Expert
Unlock the door to success in HRM3183 Performance Management with the premier Best Assignment Helper in Malaysia. Malaysian students can pay for expert support, complemented by our renowned Do My Management Assignment service, forging a distinctive path towards academic success marked by expertise and comprehensive assistance in performance management studies.
Recent Solved Questions
- FAR210: Financial Accounting 3 Assignment, UiTM, Malaysia Dasz Bhd was incorporated in 2018 with a registered capital of RM100,000,000. The company involves in the trading
- FIT3155: Advanced data structures and algorithms Report, MUM, Malaysia Write a program in C++ to demonstrate your ability to apply stack or queue data structures
- Impact of Continuous professional development Amongst Football Administrators in Malaysia, Research Proposal, Malaysia
- Financial Management Assignment, UniKL, Malaysia Mr.Shahrul Affendy had been appointed to lead the finance team of Extreme Broadband Corporation
- OUMH1303: Describe Effective Verbal and Non-Verbal Language in Expressing Formal: English For Oral Communication Assignment, OUM Malaysia
- LLB202B: Scrutinize the legal framework governing the process of public auctions in Malaysia: FACULTY OF LAW & GOVERNMENT Assignment, HU, Malaysia
- Software Engineering Dissertation, UTM, Malaysia Test Case Prioritization Using Swarm Intelligence Algorithm To Improve Fault Coverage And Time For Web Applications
- Business Research Method Assignment, USM, Malaysia It begins with Data Screening & Cleaning. Next, the Profile of Respondents will be presented followed by the Reliability
- KNS2163: Geotechnical Engineering Assignment, UMS, Malaysia Work to remediate failed slope along Jalan Sebauh, Bintulu is proposed and The affected slope is along a 5 km section of the road
- TAX667: Advanced Taxation Assignment, UTM, Malaysia If the company is not eligible for tax incentives, students may offer suggestions on how the company