BPMG3033: Urban and rural transport management Case Study, UUM, Malaysia What type of transportation mode should be used by ORKID to manage the distribution of their products to the customers

Task

1. What type of transportation mode should be used by ORKID to manage the distribution of their products to the customers?

2. What should be the Key Performance Indicators (KPIs) for a company like ORKID to determine the distribution effectiveness of their perishable flowers? Be specific and justify your answers.

3. If you are the manager of the logistics and transport department, what would you do differently to manage the distribution operations?

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