BM011-3-M: Companies across industries are facing growing pressure to operate sustainably: Strategic Marketing Management, Assignment, APU, Malaysia
University | Asia Pacific University (APU) |
Subject | BM011-3-M: Strategic Marketing Management |
Assignment Brief
Companies across industries are facing growing pressure to operate sustainably. This assignment will challenge you to analyse a company’s marketing strategy and develop a new product or service that aligns with their sustainability goals.
You are to choose any company from these selected industries:
- Financial Services
- Technology
- Automotive
- Health and Beauty
- Food and Beverage
- Travel and Tourism
While researching your chosen company, consider the specific sustainability challenges and opportunities within the chosen industry. Consider how your chosen company’s industry can contribute to the UN Sustainable Development Goals (SDGs) through its products and services. For inspiration, you can explore the UN Sustainable Development Goals (SDGs) at https://sdgs.un.org/goals.
Get Solution of this Assessment. Hire Experts to solve this assignment for you Before Deadline.
Assignment Questions
Your final deliverables will include a written report that will answer the following questions:
- Conduct a thorough marketing strategy audit using relevant frameworks, models, metrics, and theories.
- Propose an effective marketing plan for a specific product that is aligned with sustainability goals of the chosen organisation.
- CLO1 Describe strategic marketing management and its processes (C5, PLO2) Class Test
- CLO2 Measure the marketing metrics application in the various business models for strategic marketing management (C5, PLO7) Individual Assignment
- CLO3 Propose a strategic marketing plan for products or services (A5, PLO10) Individual Assignment
Stuck in Completing this Assignment and feeling stressed ? Take our Private Writing Services.
Get Help By Expert
Recent Solved Questions
- PRG2203: Programming Techniques Assignment, IIU, Malaysia You are required to create a C++ program for the system that you have analyzed and designed
- BMG302/03: The Johari Window is a model that helps individuals understand their relationships with themselves: Organizational Behavior Assignment, WOU, Malaysia
- Semantics of Malay Essay, UM, Malaysia Analisis Peribahasa Peribahasa merupakan bahasa kiasan yang kerap digunakan untuk menyampaikan mesej
- Bachelor of Marketing with Honours Assignment, OUM, Malaysia Target Market Who are Starbucks Malaysia’s target customers and Describe the types of products from Starbucks Malaysia
- Wellness Assignment, MUM, Malaysia A therapeutic diet is a meal plan that controls the intake of certain foods or nutrients. It is part of the treatment of a medical
- BBMP1103: Given a matrix W, X and Y as below: a) The order of matrix W, X and Y: Mathematics For Management Assignment, OUM, Malaysia
- BLC201: Introduction To Logistics And Supply Chain Management Assignment, WOU, Malaysia Intermodals are the use of two or more carriers of different modes in the thorough movement of a shipment
- High Electron Mobility Transistor Research Paper, UM, Malaysia We use the natural zeolite clinoptilolite as the sensitive element in a plasticized PVC membrane
- Technical Planning Research Paper, UMS, Malaysia Blockchain technology has gotten a lot of attention around the world because it has the potential to change how supply chains
- CGE665: Develop the transportation strategy with figures from well/processing unit to the gathering: Facilities Engineering Assignment, UiTm, Malaysia