BM011-3-M: Companies across industries are facing growing pressure to operate sustainably: Strategic Marketing Management, Assignment, APU, Malaysia
| University | Asia Pacific University (APU) |
| Subject | BM011-3-M: Strategic Marketing Management |
Assignment Brief
Companies across industries are facing growing pressure to operate sustainably. This assignment will challenge you to analyse a company’s marketing strategy and develop a new product or service that aligns with their sustainability goals.
You are to choose any company from these selected industries:
- Financial Services
- Technology
- Automotive
- Health and Beauty
- Food and Beverage
- Travel and Tourism
While researching your chosen company, consider the specific sustainability challenges and opportunities within the chosen industry. Consider how your chosen company’s industry can contribute to the UN Sustainable Development Goals (SDGs) through its products and services. For inspiration, you can explore the UN Sustainable Development Goals (SDGs) at https://sdgs.un.org/goals.
Get Solution of this Assessment. Hire Experts to solve this assignment for you Before Deadline.
Assignment Questions
Your final deliverables will include a written report that will answer the following questions:
- Conduct a thorough marketing strategy audit using relevant frameworks, models, metrics, and theories.
- Propose an effective marketing plan for a specific product that is aligned with sustainability goals of the chosen organisation.
- CLO1 Describe strategic marketing management and its processes (C5, PLO2) Class Test
- CLO2 Measure the marketing metrics application in the various business models for strategic marketing management (C5, PLO7) Individual Assignment
- CLO3 Propose a strategic marketing plan for products or services (A5, PLO10) Individual Assignment
Stuck in Completing this Assignment and feeling stressed ? Take our Private Writing Services.
Get Help By Expert
Recent Solved Questions
- BIS3043: Critical Appreciation of Drama Assignment, UPSI, Malaysia Explain two of the character flaws of Oedipus and Explain whether Oedipus is trapped by the fate designed
- BBUI3103: Employment and Industrial Law Assignment, OUM, Malaysia Differentiate between dismissal and termination and consider whether the grounds of dismissal and termination
- COMMERCIAL LAW Assignment, UM, Malaysia On 2.2.2021, Sahid entered into a hire purchase agreement with Kejora Finance Bhd for the hire purchase of a new Proton Perdana Motor car
- Computational Method for Mechanical Engineers Assignment, MMU, Malaysia Figure 1 shows a two-dimensional, steady-state heat conduction with a heat source. Students are required to identify a suitable
- JGB 22203: Applied Statistics Assignment, UniKL, Malaysia You are required to do a survey regarding the height of students
- KNC6083: Risk and Hazard Management in Energy Sector Assignment, UU, Malaysia Identify and explain the safety laws including the sub-parts of regulations
- MAT1830: Discrete mathematics for computer science Assignment, MUM, Malaysia The Corruption Perceptions Index uses perceptions of the general public, business people
- Bio Chemistry Essay, UM, Malaysia Inflammation is part of the innate immune system that defends a host from pathogens in order to live healthily
- BBF305/03: Investment and Portfolio Management Assignment, WOU, Malaysia Evaluate the three mutual funds using Sharpe and Treynor measure and Given the risk-free rate is 5%
- BUSN11078: Integration of Business Functions Assignment, UWS, Malaysia Demonstrate a critical understanding of the key tools for analysis of the internal and external environmental
