Unit 3 – International Marketing Management, Assignment, Malaysia
| Subject | Unit 3 - International Marketing Management |
Questions –
Case- Beauty&Me is a company offering cosmetics products and is one of the most popular brands in your country. The company’s primary offerings are Hair and skin care products and caters to low and middle income segments.
The company has been in the market for 80 years now and enjoys a huge and loyal customer base. The customers have been vouching for reliability and safety of the product. The company has been logging impressive growth and enjoys 8% market share.
The majority of the market is still captured by local brands (40%) in both mass and premium product categories. For the last decade, international brands have been successfully penetrating the local markets and now hold 10% of the market share and the growth rate has been surpassing the growth rate of all other players in the market. International brands have been successfully able to leverage the strong branding and product line.
The board of directors for Beauty&Me at this point, is looking forward to entering new geography. You are just hired as head of marketing and are supposed to review the case of entering the new geography and prepare an entry strategy for the same.
1. Analyse the business environment of the new geography (Chose a geography/country of your own choice) and evaluate the decision to enter the market using PESTEL Analysis (7.5 Marks, Min 250 words)
2. Prepare a marketing strategy for the new geography. Employ SWOT & 4 P’s framework for the same. You can use any other framework/analysis as per the relevance.(5 Marks, Min 200 words).
3. What model of expansion (franchising, sub-contracting, etc) to be employed and Why? (5 Marks, Min 200 words )
4. What are the pros and cons of going global at this point of time.(5 Marks,Min 200 words)
5. Develop a brief Marketing and Communication plan and recommendations. (7.5 Marks, Min 250 words)
Get Help By Expert
Need help with your Unit 3 - International Marketing Management Assignment? Our assignment helper online is here to support you! If you're in Malaysia and thinking, "Please do my assignment for me," you’re in the right place. We also offer expert thesis writing help to guide you through your research. Malaysian students can easily pay our professionals for the assistance they need. Reach out today and make your coursework easier!
Recent Solved Questions
- MPU3412 : Community Service Assignment, OUM, Malaysia Writing a Reflective Journal about the Community Work .
- BAGB1013: Principles of Management Assignment, UIU, Malaysia Explain the concept of management and describe FOUR (4) function approach in management
- Law Assignment, OUM, Malaysia: During the classroom presentation, you were introduced to a number of examples of businesses ideas
- FPIT1083: Introduction to Computer Networks Coursework, TARC, Malaysia You, as a network engineer, have been required to design a network topology for the company
- FHHM1114 INTRODUCTION TO SOCIOLOGY OCTOBER 2024 TRIMESTER Assignment
- Psychological Test and Measurements Assignment, OUM, Malaysia Students are required to evaluate the psychological tests and reflect on the usability of the test in the Malaysian context
- Financial Management Assignment, UiTM, Malaysia MKM Resources Berhad requires RM500,000 to support the working capital requirements for the next 9 months
- Human Resource Management Essay, AeU, Malaysia What are the different conceptual approaches International Human Resource Management (HRM) takes when examining HRM
- Business Law Essay, TU, Malaysia Discuss a cheque as one of the negotiable instruments, its relevancy in the modern banking industry
- Psychology Course Work, UM, Malaysia Google is one of the most well-known brands in the world. Starting with the development of a search engine so effective
