Unit 3 – International Marketing Management, Assignment, Malaysia
Subject | Unit 3 - International Marketing Management |
Questions –
Case- Beauty&Me is a company offering cosmetics products and is one of the most popular brands in your country. The company’s primary offerings are Hair and skin care products and caters to low and middle income segments.
The company has been in the market for 80 years now and enjoys a huge and loyal customer base. The customers have been vouching for reliability and safety of the product. The company has been logging impressive growth and enjoys 8% market share.
The majority of the market is still captured by local brands (40%) in both mass and premium product categories. For the last decade, international brands have been successfully penetrating the local markets and now hold 10% of the market share and the growth rate has been surpassing the growth rate of all other players in the market. International brands have been successfully able to leverage the strong branding and product line.
The board of directors for Beauty&Me at this point, is looking forward to entering new geography. You are just hired as head of marketing and are supposed to review the case of entering the new geography and prepare an entry strategy for the same.
1. Analyse the business environment of the new geography (Chose a geography/country of your own choice) and evaluate the decision to enter the market using PESTEL Analysis (7.5 Marks, Min 250 words)
2. Prepare a marketing strategy for the new geography. Employ SWOT & 4 P’s framework for the same. You can use any other framework/analysis as per the relevance.(5 Marks, Min 200 words).
3. What model of expansion (franchising, sub-contracting, etc) to be employed and Why? (5 Marks, Min 200 words )
4. What are the pros and cons of going global at this point of time.(5 Marks,Min 200 words)
5. Develop a brief Marketing and Communication plan and recommendations. (7.5 Marks, Min 250 words)
Get Help By Expert
Need help with your Unit 3 - International Marketing Management Assignment? Our assignment helper online is here to support you! If you're in Malaysia and thinking, "Please do my assignment for me," you’re in the right place. We also offer expert thesis writing help to guide you through your research. Malaysian students can easily pay our professionals for the assistance they need. Reach out today and make your coursework easier!
Recent Solved Questions
- MC247: Interpersonal Communication Case Study, OUM, Malaysia Ashley is 17 years old Her parents are frustrated by her selfish and destructive behavior
- ENERGY OPTIMISATION AND ECONOMICS Report, SU, Malaysia Evaluate the minimum fresh usage and minimum terminal losses of identified compound by using the mass integration approach
- BEE3143: Power System Analysis Assignment, UMP, Malaysia Modeling of a transmission system network using any suitable software with at least able to compute load flow and short-circuit calculations
- Comparative Ethics Assignment, AeU, Malaysia Moral ethics are considered relative, which means it is strongly related to culture and circumstances
- MPA10203: Operation Management Assignment, UTHM, Malaysia Choose a local company that manufactures products or provides services
- MGT555: The president of the Automotive Association Malaysia asks for a set of analyses: Distribution Of Age And Online Advertisement Assignment, UiTM, Malaysia
- Macroeconomics Assignment, IUMW, Malaysia International Monetary Fund (IMF) in their October 2022 publication reported that global economic activity is experiencing
- Identify the problem(s) related to the theme Provide background and supporting data: Blockchain Economics Assignment, UniKL, Malaysia
- CHE433 Thermodynamics Assignment, UiTM, Malaysia Velocity is an intensive property of a system and One kilogram of water at a temperature of 225°C and 500 kPa has a volume of 0.078405 m3
- Big investors Ltd, a large foreign mutual fund is considering investing in stocks on Bursa Malaysia: investment analysis Assignment, UIU, Malaysia