Unit 3 – International Marketing Management, Assignment, Malaysia
| Subject | Unit 3 - International Marketing Management |
Questions –
Case- Beauty&Me is a company offering cosmetics products and is one of the most popular brands in your country. The company’s primary offerings are Hair and skin care products and caters to low and middle income segments.
The company has been in the market for 80 years now and enjoys a huge and loyal customer base. The customers have been vouching for reliability and safety of the product. The company has been logging impressive growth and enjoys 8% market share.
The majority of the market is still captured by local brands (40%) in both mass and premium product categories. For the last decade, international brands have been successfully penetrating the local markets and now hold 10% of the market share and the growth rate has been surpassing the growth rate of all other players in the market. International brands have been successfully able to leverage the strong branding and product line.
The board of directors for Beauty&Me at this point, is looking forward to entering new geography. You are just hired as head of marketing and are supposed to review the case of entering the new geography and prepare an entry strategy for the same.
1. Analyse the business environment of the new geography (Chose a geography/country of your own choice) and evaluate the decision to enter the market using PESTEL Analysis (7.5 Marks, Min 250 words)
2. Prepare a marketing strategy for the new geography. Employ SWOT & 4 P’s framework for the same. You can use any other framework/analysis as per the relevance.(5 Marks, Min 200 words).
3. What model of expansion (franchising, sub-contracting, etc) to be employed and Why? (5 Marks, Min 200 words )
4. What are the pros and cons of going global at this point of time.(5 Marks,Min 200 words)
5. Develop a brief Marketing and Communication plan and recommendations. (7.5 Marks, Min 250 words)
Get Help By Expert
Need help with your Unit 3 - International Marketing Management Assignment? Our assignment helper online is here to support you! If you're in Malaysia and thinking, "Please do my assignment for me," you’re in the right place. We also offer expert thesis writing help to guide you through your research. Malaysian students can easily pay our professionals for the assistance they need. Reach out today and make your coursework easier!
Recent Solved Questions
- MMP706: Project Management Assignment, AeU, Malaysia You are the project manager for your company’s MCP project. You are collaborating with your project team and business
- GMGT5173 Organisational Behaviour Assignment Malaysia
- Common Law and Reasoning Course Work, UM, Malaysia “The near absence of women and Black, Asian, and minority ethnic judges in the senior judiciary is no longer tolerable
- BKC1253: Physical Chemistry Assignment, UMP, Malaysia A researcher wishes to determine the molar mass of a metal and a nonvolatile solute. For the metal determination
- Accounting and Finance Assignment, SU, Malaysia Calculate goodwill on consolidation. Determine NCI on the acquisition date (b) Translate Statement of Financial Position of Zala Pvt Ltd
- DBLC9755: Managing Change & Leadership Assignment, HWU, Malaysia The most challenging aspect of a business is leading and managing change. With the business environment being subject
- FIN10004: Customers in the Corporate segment are often more likely to place larger orders than their consumer counterpart: Financial Statistic, Report, UTM, Malaysia
- BMG302/03: Managers can learn how to get the best work out of their business or organization: Organizational Behavior Assignment, WOU, Malaysia
- OUMH1603: Discuss and analyse the roles learners must adopt to succeed in the modern world: Learning Skills For 21st Century, Assignment, OUM, Malaysia
- Introduction to Statistic Assignment, UiTM, Malaysia Sabah Electricity Sdn Bhd in Kota Kinabalu is conducting a survey to find out the average monthly consumption of electricity
