Unit 3 – International Marketing Management, Assignment, Malaysia
Subject | Unit 3 - International Marketing Management |
Questions –
Case- Beauty&Me is a company offering cosmetics products and is one of the most popular brands in your country. The company’s primary offerings are Hair and skin care products and caters to low and middle income segments.
The company has been in the market for 80 years now and enjoys a huge and loyal customer base. The customers have been vouching for reliability and safety of the product. The company has been logging impressive growth and enjoys 8% market share.
The majority of the market is still captured by local brands (40%) in both mass and premium product categories. For the last decade, international brands have been successfully penetrating the local markets and now hold 10% of the market share and the growth rate has been surpassing the growth rate of all other players in the market. International brands have been successfully able to leverage the strong branding and product line.
The board of directors for Beauty&Me at this point, is looking forward to entering new geography. You are just hired as head of marketing and are supposed to review the case of entering the new geography and prepare an entry strategy for the same.
1. Analyse the business environment of the new geography (Chose a geography/country of your own choice) and evaluate the decision to enter the market using PESTEL Analysis (7.5 Marks, Min 250 words)
2. Prepare a marketing strategy for the new geography. Employ SWOT & 4 P’s framework for the same. You can use any other framework/analysis as per the relevance.(5 Marks, Min 200 words).
3. What model of expansion (franchising, sub-contracting, etc) to be employed and Why? (5 Marks, Min 200 words )
4. What are the pros and cons of going global at this point of time.(5 Marks,Min 200 words)
5. Develop a brief Marketing and Communication plan and recommendations. (7.5 Marks, Min 250 words)
Get Help By Expert
Need help with your Unit 3 - International Marketing Management Assignment? Our assignment helper online is here to support you! If you're in Malaysia and thinking, "Please do my assignment for me," you’re in the right place. We also offer expert thesis writing help to guide you through your research. Malaysian students can easily pay our professionals for the assistance they need. Reach out today and make your coursework easier!
Recent Solved Questions
- BNNS6433: Urinary calculi may remain within the renal parenchyma or renal collecting system: Genitourinary & Endocrine Nursing Assignment, LUC, Malaysia
- HBET1203 Assignment: Comparing Pronunciation of Selected Words in Text and Reading to Standard British English
- Introduction to Networking Assignment, UiTM, Malaysia SudaJayaTech is a premier enterprise software company offering multiple products at scale both in the enterprise arena
- TA6434: Algorithm And Data Structure Assignment, UKM, Malaysia Write a menu-based program to create a list of records at least 3 data using the queue concept
- ADS560: SESI-MAR-2024: Case Study, UITM, Malaysia
- Faculty of Business and Law Assignment, TU, Malaysia To deliver 200 bags of brown rice at the price of RM 4000 to Tinggi Mini Market
- BDPB2103: Introductory Human Resource Management Assignment, OUM, Malaysia Briefly discuss the advantages of training and development programs to an organization
- Economics Assignment, UMS, Malaysia Malaysia’s national debt to gross domestic product (GDP) ratio is at a worrying high of 63.8%. In your opinion, what should the Malaysian
- Health Insurance Home Work, UUM, Malaysia The aspect of medical insurance or health insurance has gained immense popularity within the last few years
- Environmental Health Ethics Assignment, MU, Malaysia First-world countries like the USA, the United Kingdom, and other European nations have boasted high rates of recycling