BBIM4103 International Marketing Assignment, OUM, Malaysia
University | Open University Malaysia (OUM) |
Subject | BBIM4103: International Marketing |
- Assume you are the marketing manager of a local organization that plans to expand its business presence in Europe in the near future. Prior to entering the European market, you have been assigned to conduct a feasibility study on the company’s expansion plan. Based on the feasibility study, you are required to prepare a report to be presented to the higher management. Your report should contain information based on the following activities:
- Provide a brief introduction to the organization including an explanation of its existing products or services in the international market and the company vision and mission.
- Discuss comprehensively product issues in international markets, including standardization versus adaptation, product life cycle, and positioning.
- Describe the pricing of organizational products and services in the chosen market including the roles of pricing and factors affecting pricing decisions.
- Examine the communication mix such as personal selling, publicity, sales promotion, and advertising availability for the proposed market.
- Perform an analysis of the international marketing channel and physical distribution accessibility in the proposed market.
- Based on the findings above, conclude and justify whether it is feasible for the chosen organization to pursue its international expansion plan.
- Discuss the following topic(s) in the forum and submit proof of your participation in the online discussions:
- How is an international marketing strategy different from a single-country marketing strategy?
- Describe ONE of the international marketing strategies available to companies and provide examples of companies that use the different strategies.
- What are the elements that makeup culture? Discuss the impact of ONE element of Malaysian culture that has an impact on international marketers that is based in Malaysia.
- What do you understand by the term ‘globalization’ and ‘global localization’?
- Discuss briefly some of the forces that drive companies to go global. Provide at least THREE (3) factors.
Stuck in Completing this Assignment and feeling stressed ? Take our Private Writing Services.
Get Help By Expert
Gain Online Assignment Assistance for BBIM4103: International Marketing at Assignment Helper MY - Open University Malaysia (OUM). Achieve academic excellence with our expert guidance, ensuring a thorough understanding of international marketing concepts and strategies. Our dedicated team of professionals will assist you in completing your assignments with precision and timely delivery. Besides, this you also trust Assignment Helper MY for comprehensive MBA Assignment Help.
Recent Solved Questions
- OUMH1603: How can we balance the urgent need for global action on climate change with the unique challenges: Learning Skills For 21st Century, Assignment, OUM, Malaysia
- Emerging Issues in Accounting and Finance Report, UM, Malaysia Do investors and other market participants use financial and sustainability information for investment decisions
- Hubungan Etnik Assignment, UTN, Malaysia An alisisperanan nstitusi agama seperti masjid, tokong, gudhwaraataugerejauntukmengatasikonflik agama di Malaysia
- MGT6211E: You are required to analyze the case study “Boeing faces scrutiny regarding: business ethics & law Assignment, IIU, Malaysia
- ECW1101: Introductory Microeconomics Essay, MUM, Malaysia Explain why the world price of palm oil increases as the result of the impact of Russia-Ukraine conflict
- FAR210: As at 31 December 2022, a physical stock count was carried out to determine: Financial Accounting 3 Assignment, UiTM, Malaysia
- FAR210: Financial Accounting 3 Assignment, UiTM, Malaysia Dasz Bhd was incorporated in 2018 with a registered capital of RM100,000,000. The company involves in the trading
- UCS422: Cybersecurity for Non Computing Sciences Case Study, UiTM, Malaysia Your organization is planning to adopt BYOD which allow the employee to bring their own devices to accomplish the organization’s task
- MOM705: Operations Management Assignment, AeU, Malaysia Ali makes ping-pong balls in his Malaysia plant. With recent increases in his costs, he has a newfound interest
- Zaman Silam Bhd have 500 employees with an average salary of $3,000 per month: Financial Management, Case Study, UTM, Malaysia