BBIM4103 International Marketing Assignment, OUM, Malaysia
University | Open University Malaysia (OUM) |
Subject | BBIM4103: International Marketing |
- Assume you are the marketing manager of a local organization that plans to expand its business presence in Europe in the near future. Prior to entering the European market, you have been assigned to conduct a feasibility study on the company’s expansion plan. Based on the feasibility study, you are required to prepare a report to be presented to the higher management. Your report should contain information based on the following activities:
- Provide a brief introduction to the organization including an explanation of its existing products or services in the international market and the company vision and mission.
- Discuss comprehensively product issues in international markets, including standardization versus adaptation, product life cycle, and positioning.
- Describe the pricing of organizational products and services in the chosen market including the roles of pricing and factors affecting pricing decisions.
- Examine the communication mix such as personal selling, publicity, sales promotion, and advertising availability for the proposed market.
- Perform an analysis of the international marketing channel and physical distribution accessibility in the proposed market.
- Based on the findings above, conclude and justify whether it is feasible for the chosen organization to pursue its international expansion plan.
- Discuss the following topic(s) in the forum and submit proof of your participation in the online discussions:
- How is an international marketing strategy different from a single-country marketing strategy?
- Describe ONE of the international marketing strategies available to companies and provide examples of companies that use the different strategies.
- What are the elements that makeup culture? Discuss the impact of ONE element of Malaysian culture that has an impact on international marketers that is based in Malaysia.
- What do you understand by the term ‘globalization’ and ‘global localization’?
- Discuss briefly some of the forces that drive companies to go global. Provide at least THREE (3) factors.
Get Help By Expert
Gain Online Assignment Assistance for BBIM4103: International Marketing at Assignment Helper MY - Open University Malaysia (OUM). Achieve academic excellence with our expert guidance, ensuring a thorough understanding of international marketing concepts and strategies. Our dedicated team of professionals will assist you in completing your assignments with precision and timely delivery. Besides, this you also trust Assignment Helper MY for comprehensive MBA Assignment Help.
Recent Solved Questions
- Managerial Account Course Work, UPM, Malaysia Slow Stool Company Is debating the use of direct labor cost or direct labor hours as the cost allocation base
- Financial Planning Case Study, APU, Malaysia Deven and Sarita’s years have been married for the past 10 years. They have two children, Raju and Shanti
- ACC 116: Introduction To Cost Accounting Assignment, UiTM, Malaysia Limau Manis Sdn Bhd is a medium-sized company that manufactures a variety of pickles in the northern region of Malaysia
- OUMH2203: Share interesting stories about misunderstandings during business phone calls: English For Workplace Communication Assignment, OUM, Malaysia
- Business Economics Assignment 3: Case Study Analysis on Price Controls in Pharma and Monopoly Power in Airline Industry
- BBPB2103: HUMAN RESOURCE MANAGEMENT Assignment, OUM, Malaysia The purpose of this assignment is to enhance learners’ ability to explain the disciplinary procedures and challenges in taking disciplinary
- BBNG3103: International Business Assignment, OUM, Malaysia What are policies of the Malaysian government that would encourage and contribute towards international business
- MAF503: Financial Management Assignment, UiTM, Malaysia Cottesloe Sdn Bhd (CSB) is a trading company that sells end products from overseas. The financial data for
- Medical Surgical Nursing Assignment, IMUM, Malaysia Explain the pathophysiological basis of altered functions of the renal, integumentary, immune, eastro-intestmal
- Data Organization and Management in Daily Life