Principle of Marketing Assignment, UTM, Malaysia Based on the segmentation selected in the previous question, which group of customers do you intend to target
University | Universiti Teknologi Malaysia (UTM) |
Subject | Principle of Marketing |
Question 1
Based on the segmentation selected in the previous question, which group of customers do you intend to target as the primary segmentation of Brownies Letopss? Choose the response and explain it
Response Option
- Urban area
- Halal market
- Family with kids
- Adolescent
- Family and Social Events
- Healthy and Organic Lifestyle
Question 2
A competitor launched a new brownie cookie flavor targeting health-conscious customers. The decision impact you significantly, reducing your average monthly revenue by more than 15%. Based on your experience, in which segments do you want to focus on combating this? Justify your choice.
- Family
- Party People
- Organic Supporter
- Food Lover Among Youth
Get Solution of this Assessment. Hire Experts to solve this assignment for you Before Deadline.
Recent Solved Questions
- UK real household disposable incomes fall for the first time: Economics Assignment, HWU, Malaysia
- BEC1614: Each group is required to decide ONE topic that related to microeconomics principle and relate: Microeconomics Assignment, MMU, Malaysia
- Electrical Technology Assignment, UKM, Malaysia Analyze the circuit using, the nodal method, and find the value of voltages at nodes A, B, and C
- DGM40102 Plant Maintenance Water Treatment, Assignment, PM, Malaysia
- BMFM31115: Financial management Assignment, AIMST University, Malaysia: Interpret standard financial metrics and valuations in order to effectively communicate sound and ethical financial decisions
- MPU3223/03: Decision Making Skills Assignment, WOU, Malaysia What are the challenges that you face when making decisions at the workplace
- Environmental Health Dissertation, UKM, Malaysia The study was conducted among Bazaar Ramadhan street food handlers of North Seberang Perai. North Seberang Perai
- MUF655: Research Project Case Study, UTM, Malaysia Why are creative abilities being neglected in today’s society? Some claim that music education is a waste of money and time
- Preventing Accident at Workplace Understanding with OSHA
- Educational Assessment: Test Design and Evaluation