HTM606 Hospitality Research Methods Assignment Sample UiTM Malaysia

Hospitality research methods are a crucial component of any business. This module will equip you with the skills necessary for understanding what motivates people in their decisions about where they stay, how much money is spent when staying there and why some hotels thrive while others fall by the wayside – even though both organisations may be providing similar services.

This module is therefore designed to provide you with an introduction to the world of hospitality research, its methods and how it can be used to support business decision-making. You will explore a range of quantitative and qualitative approaches that can be used when investigating hospitality issues and problems. The module will also help you understand how to apply these research methods in practice by providing you with the opportunity to work on a live hospitality research project.

Qualitative research methods in hospitality focus on the understanding of human behaviour. This includes investigating why people make certain choices when it comes to where they stay and how much money they spend while on vacation. Additionally, qualitative research methods can be used to understand why some hotels are more successful than others, even if both businesses offer similar services.

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Assignment Task 1: Perform Research Article Review

In order to properly review a research article, you must first understand what the article is trying to achieve. The purpose of a research article is to present new findings or questions about a particular subject. However, not all research articles are created equal. Some are merely a collection of data that does not offer any real insights, while others are groundbreaking works that offer new perspectives and achieve significant results.

No matter what kind of research article you are reviewing, there are certain standards that must be met in order for it to be considered valid. The first thing you should check for is the methodology used by the author. This includes how they collected their data and what statistical methods were used to analyze it. If the methodology is not up to par, then the results of the study should be viewed with scepticism.

The next thing you should look at is the quality of the writing. A good research article will be well-written and easy to understand. It should also be free of any spelling or grammatical errors. Finally, you should make sure that the article is relevant to your field of study. If it is not, then it is not worth your time.

Assignment Task 2: Present Research Proposal In Written And Verbal Communication 

Your question is an important one, as research proposals must be k excellent in both written and verbal communication in order to succeed. The ability to communicate persuasively is critical in academia, as is being able to articulate your ideas clearly and concisely.

A great research proposal will have a clear and achievable objective, be well designed and structured, and show that you have a good understanding of the existing literature. In terms of communications, your proposal needs to answer the following questions: why is this research important, what gap in knowledge does it aim to fill, how will it contribute new insights or developments, and how will you go about conducting your research?

Your proposal should be convincing and maintain the interest of the reader from beginning to end. It is important to remember that your proposal is not just a document; it is also a presentation, and as such, should be well structured and engaging.

In terms of written communication, your proposal needs to be clear, concise, and free of errors. Make sure that you proofread your work carefully before submission. In terms of verbal communication, your proposal should be delivered in a confident and articulate manner. Be sure to practice your presentation beforehand so that you are comfortable with the material and delivery.

Assignment Task 3: Analyse The Various Types Of Research Design And Process

There are many different types of research design and process, but all share a common goal: to gather the information that can be used to make informed decisions. The type of research design and process used will vary depending on the question being asked and the needs of the researcher.

Some common types of research design include experimental research, correlational research, and survey research. Experimental research is used to determine whether one variable causes changes in another variable, while correlational research is used to identify relationships between two or more variables. Survey research is used to collect data from a large number of people about their attitudes or behaviours.

The process of conducting research involves designing a study, gathering data, analyzing the data, and drawing conclusions. The design of the study must be carefully planned to ensure that the data collected is of high quality and can be used to answer the research question. Data gathering can be done through observation, interviews, or surveys. Once the data has been collected, it must be analyzed to identify any patterns or relationships. Finally, the researcher must draw conclusions based on the data and share these with the larger community.

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