HRM3183: Consider the following description of a firm-wide strategy pursued by Procter & Gamble: Procter & Gamble (P&G): Performance Management Case Study, UPTM, Malaysia
University | Universiti Poly-Tech Malaysia (UPTM) |
Subject | HRM3183 PERFORMANCE MANAGEMENT |
CASE STUDY: Linking Performance Management to Strategy at Procter & Gamble
Consider the following description of a firm-wide strategy pursued by Procter & Gamble: Procter & Gamble (P&G), the world’s largest consumer products company, follows a fairly unique strategy: P&G appeals to the heart and cares about human needs. In other words, P&G attempts to touch and improve the lives of its consumers all over the world.
Are You Searching Answer of this Question? Request Malaysian Writers to Write a plagiarism Free Copy for You.
For example, take the razor-and-blade innovation pioneered by Gillette’s Himalaya team, which focuses on India but is a global group based partly in Boston, USA. The team received information about how men in India shave: about half of them use barbershops, and barbers usually break double-sided blades in two and use them repeatedly, which creates unsanitary conditions.
With the strategic objective of improving the lives of its customers, the team created a razorand-blade innovation that simplified the essential features of shaving done in barbershops. The products were a success in terms of improving both the human condition and profitability. As a second example, consider a situation in P&G Brazil, where P&G feared a shutdown due to decreased business volume. Low-income consumers were the fastestgrowing segment of the population, but P&G’s global premium products were too expensive for this market segment.
Local P&G teams decided to live with families, scrutinized every P&G process in an attempt to reduce costs, and ended up creating an innovative product line they dubbed “basico” (for “essential” in Portuguese). The team members felt that they were doing good for the world, not just making money for the corporation. Demand immediately outpaced supply when the first “basico” products were launched, which included women’s hygiene, diapers, and greener laundry detergent.
The company quickly captured market share through small neighborhood shops, and premium products were no longer offered. The business in Brazil became a profitable global growth model, and not just for emerging countries. As a consequence, “Tide Basic” was recently introduced in the United States.
In sum, P&G’s strategy inspires employees to add their hearts to their heads and aims at finding creative solutions when purpose-inspired opportunities and commercial considerations seem to collide.
Get Solution of this Assessment. Hire Experts to solve this assignment for you Before Deadline.
Get Help By Expert
Unlock the door to success in HRM3183 Performance Management with the premier Best Assignment Helper in Malaysia. Malaysian students can pay for expert support, complemented by our renowned Do My Management Assignment service, forging a distinctive path towards academic success marked by expertise and comprehensive assistance in performance management studies.
Recent Solved Questions
- Pedagogical Implication on Student’s Performance in English Home Work, UO, Malaysia A number of studies done concerning the language of instruction and students‟ performance in secondary schools
- Common Law and Reasoning Course Work, UM, Malaysia “The near absence of women and Black, Asian, and minority ethnic judges in the senior judiciary is no longer tolerable
- Organic Chemistry Assignment, UNIMAS, Malaysia Draw the structures of the following compounds showing every orbital involved in the sigma
- BER2013: Algorithm Design And Analysis Assignment, UCSI, Malaysia You are required to produce a comparison study for at least 2 data structure/ algorithm by creating Java console application using modern tools
- FAR210: As at 31 December 2022, a physical stock count was carried out to determine: Financial Accounting 3 Assignment, UiTM, Malaysia
- Business Strategy and Leadership Assignment, ASB, Malaysia Multiple problems confront an organization in a fiercely competitive business climate. This means that a company’s
- The objective of an organization in establishing a successful business in International Trade in a digitalization business environment: International Business Enviroment, Assignment, NTU, Malaysia
- BBPW3203: Choose any TWO companies listed in the consumer products and services sector of the Main Market: Financial Management II Assignment, OUM, Malaysia
- LAW035: Introduction to Legal Learning Skills Assignment, UiTM, Malaysia Ferdy and Anita are husband and wife. They live happily with their two children. One day, Ferdy has being terminated
- MAF201: Cost and management accounting Assignment, UITM, Malaysia In December 2016, ADAWI Constructions Bhd was awarded a contract to construct a sports complex near Bukit Meranek