International Marketing Report, IBAS, Malaysia The senior management team has asked you to brief them on the implications of international marketing for organizations

Task 1

The senior management team has asked you to brief them on the implications of international marketing for organizations in general:

• Assess the market research requirements for international marketing.
• Analyze how the business case for international marketing can be justified.
• Assess the risks which must be considered for international marketing.
• Evaluate different methods of international marketing.
• Analyze the way in which financial and pricing issues may affect international operations.

Task 2

The senior management team would now like you to use your knowledge and experience of operating in international markets to help them to understand how to develop an international marketing strategy.

• Analyze the features of international markets.
• Evaluate the operational considerations that should be taken into account when developing an international marketing strategy.
• Analyze the characteristics of an international marketing strategy.
• Evaluate the legal implications associated with developing and implementing an international marketing strategy
• Choose an organization you know well or one where you have access to detailed information. Evaluate the chosen organization’s international marketing strategy.

Answer

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